Frequently Asked Questions

What sizes does Primo come in?
350mL, 600mL, 2L

What flavours of Primo are there?
Lime, Chocolate, Banana and Strawberry

Does Primo use natural flavourings?
Primo contains both natural and artificial flavourings.

What additives are in Primo?
Primo contains colours and flavours so it looks and tastes great. It also contains carrageenan, an extract from seaweed, which gives primo a thicker texture.

What is the nutritional content of Primo?
Primo is a low fat milk and is a source of protein, calcium and vitamins A and D.

Does Primo contain caffeine?
No Primo does not contain caffeine.

What type of milk does Primo use?
Primo uses lite blue milk (1.5% fat).

Does Primo contain preservatives?
No, Primo does not contain any preservatives.

Where can I find Primo?
Primo can be found in New World, Pak ‘n Save and Countdown stores, along with BP, Mobil and Caltex petrol stations. It will also be in many dairies across the country.

Why did you change the recipe?
We’ve invested in a brand new high tech manufacturing plant in the Hawkes Bay which has allowed us to look at how we can innovate with our great products. At the new plant the opportunity came up for us to make Primo stay fresh for longer and to reduce the sugar content with the same great taste.  We thought you would like that, so we went for it!

How do you get Primo to stay fresher for longer?
We’ve moved our manufacturing to a new high tech plant which enables us to fill our bottle in a completely enclosed human free environment, this helps to extend it’s shelf life. At the same time we use fresh milk and ultra heat it to 140 degrees, which is something we already do at our current plant. So really it’s the new manufacturing site that allows us to extend the shelf life. The new site is in the sunny Hawkes Bay.

How long did Primo stay fresh for before you changed the process?
About 25 days unopened if refrigerated during that time.

How long does Primo last for now?
Primo now has a shelf life of 6 months, as long as it’s unopened. It doesn’t need to be stored in the fridge, but of course tastes much better if chilled.

Have you put preservatives in it so it lasts longer?
No, but we have changed the way we make it so it has a longer shelf life. We’ve moved our manufacturing to a new high tech plant which enables us to fill our bottle in a completely enclosed human free environment, this helps to extend it’s shelf life. At the same time we use fresh milk and ultra heat it to 140 degrees, which is something we already do at our current plant. So really it’s the new manufacturing site that allows us to extend the shelf life.

How much less sugar does it have in it than before?
Primo has 40% less added sugar than the previous formulation

Have you put sweetener in it so it tastes sweet
There’s no added artificial or natural sweetener in our Primo.  We’ve worked hard to maintain the same great flavour, with less added sugar and have been able to do this through the flavours we have used.

Is it as tasty?
We think so, it’s taken us 2 years to get this just right!  And to check we had, we got a bunch of consumers to taste test for us- all of whom liked the new Primo just as much, or even more than before. We hope you like it just as much too!

I think it tastes funny, can you go back to the old formula?
We’re really sorry to hear that you don’t like it so much, we’ve worked hard to maintain the same great flavour but understand that not all people have the same tastes. Make sure it’s nice and chilled before you try it!

Can the bottles still be recycled?
Yes the bottles, with cap and sleeve, can be re-cycled via normal local council recovery routes, and specific recycle waste or plastics recovery bins around the country.

Can the sleeves be recycled?
Any removed sleeves are not widely recovered for re-cycling, but may be placed in the “Soft Plastics” re-cycling points seen at some major grocery stores. Alternatively they can go for re-cycling along with the bottle and cap.

The bottles look and feel different?
The designs have been changed and the plastic now used is PET (code 1) rather than HDPE (code 2) which was used previously. Both are recyclable.

Why is there no longer a seal on the bottle?
The new bottle and cap combination does not require a seal to be used to maintain product quality, but is still tamper evident and as safe as it was previously.